FIRST THE PRICE,
Determining property value often begins with online research. Valuing foothill properties this way is especially challenging because property characteristics are enormously varied in this region.
Accurately quantifying known buyer reaction to the differing attributes of foothill homes is not possible using web-based methods alone. Features such as privacy, quality, condition, topography, water features, outbuildings, distance to town, bonus spaces, easements, views, and energy saving features are not readily detectable by online computing systems.
Banks protect their collateral by sending a licensed appraiser to establish value. Yet buyers and sellers will typically risk a five-figure miscalculations rather than benefit from a professional valuation.
THEN THE MARKETING
Once price is determined, advanced technology-based marketing is the next most important skill your listing agent should have. Studies show 90% of home buyers use the Internet to search for homes before contacting an agent. When you retain a listing agent who utilizes the latest marketing tools and technology, you have a significant advantage over sellers who don’t. Advanced technology platforms should include:
• Pro-active engagement with buyers while they are in your neighborhood with mobile devices
• Engage and inform them while they are at home doing follow-up research, online
• Connect with buyers before they have formally contacted an agent.
WHAT REALLY SELLS A HOME
A seller’s job is to ensure their home is ‘the best value in the neighborhood. A listing agent’s job is to calculate what makes you the best value.
Buyers will choose NOT to buy your house, if they can find something else equivalent at a lesser price. (Isn’t that what you would do?)
This means you need to find a listing agent who knows how to make “everything else equal,” by adjusting price for the unique features between homes, and basically set the price as scientifically as possible.
Steve Hurley knows what these adjustments should be, and how much to adjust, because he uses the most sophisticated techniques available. The right analytical methods greatly increase the chances of accurately valuing your home.
People won’t pay more for something when they can get something similar, for less.
In the appraisal profession, this is called the ‘principle of substitution.’ It is important to get the price right, in order to compete, because buyers comparison shop just like you.
Listing agents should know “How to arrive at an initial listing price? using the best methods to adjust the right features, the right amount.”
STEVE HAS THE RIGHT KNOWLEDGE AND EXPERIENCE TO SELL YOUR HOME AT THE HIGHEST PRICE IN THE LEAST AMOUNT OF TIME:
• Knowledgeable in current real estate principles and practices
• Skilled in computer and Internet technology and in Internet marketing techniques for residential real estate
• licensed broker
• licensed appraiser