MAKING THE SALE
What makes your house sell quickly and at your asking price? Years of professional research studies on residential real estate sales tell us that about 85% of what actually sells your home is being the best value in the neighborhood.
A too-high initial listing price, leading to one or more price reductions, results in a lower final selling price than you would have received by pricing it right the first time.
Setting the right price is critical, because buyers are constantly comparing your home to other homes either recently sold or currently on the market.
You want to sell your house for the best price a buyer is willing to pay. The key to success, then, is knowing what buyers will be willing to pay, when comparing your house to others they are looking at.
Steve Hurley’s Competitive Edge
The market in aggregate is smarter than the opinion of any individual market participant. As a local real estate broker, and state-licensed appraiser/analyst, Steve’s extra training and ongoing experience interpreting the market keeps him market-aware. This market awareness benefits you when you first work with Steve to set the market price on your home, and then later when he negotiates to explain, defend or adjust the price in response to ever-changing tactical market conditions.
Why hire Steve? Because he is familiar with the statistical tools that predict how a typical buyer will react to each contributing component of your home’s value. This statistics-based approach to setting the right price based on component parts sets Steve apart. It is similar to how bank appraisers will calculate your home value when they come out to form a value opinion of your property, which is then used to approve (or deny) the buyer’s loan. Clearly, you want the bank’s appraisal to uphold the value represented in your listing price.
Using advanced analytic tools takes a lot of study but often pays off. Steve is an expert at these quantitative techniques.
ABOUT eXp REALTY
The agent-owned brokerage Steve holds equity in produced $60 million of local sales volume last year. eXp Realty, LLC, is the largest residential real estate brokerage by geography in North America.
ABOUT STEVE HURLEY, REALTOR
Steve is an experienced appraiser analyst, and an evening faculty professor of real estate and technology at Sierra College. He has a B.A. in political science as well as numerous up-to-date technology certifications. Steve uses his powerful combination of broad knowledge and ongoing skill acquisition to professionally promote your home to the widest possible audience using advanced technology, and then effectively negotiates the outcome you are looking for.